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Anderson unveiled a new web site at Surfaces 2010 that is designed to offer a unique shopping experience for flooring shoppers. Introduced as part of an integrated marketing communication package, their goal was to create a site that would remain current and be highly functional and intuitive, while utilizing cutting-edge technology to create a positive and enjoyable shopping experience for their customers.
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Anderson Hardwood has introduced a new, truly high-performance finish for their products called Luster Lock® Ultra. Anderson claims this new finish resists scuffing and abrasion up to six times (6X) better than competitive finishes.
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Anderson Hardwood, has received the coveted Cradle to Cradle™ Silver Certification from McDonough Braungart Design Chemistry (MBDC). Developed by world-renowned architect William McDonough and innovative chemist Michael Braungar, Cradle to Cradle redefines the design of products, processes and systems to provide financial, environmental and social benefits.
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According to Don Finkell, Anderson President and Shaw Hardwood C.E.O., ”The playing field has changed and Anderson’s emphasis in 2010 is on value. Consumers still want the same things they have in the past but they expect to get a better deal.” He continues, “It is a buyers market. So Anderson is addressing it by giving consumers more for their money.
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